Archive for the ‘Your Business’ Category

social-media-and-pr

A Profile of the Active Social Networker

This isn’t an episode of Criminal Minds, but if you were conducting an indepth investigative analysis where you were asked to present a profile of the “suspect” most likely to visit social networking sites and blogs, here’s what you’d come up with: Our most active social networker/reader of blogs is a woman between the ages [...]

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4 Alternatives to PowerPoint for Your Next Presentation

Four Alternatives to PowerPoint for Your Next Presentation PowerPoint, Microsoft’s presentation tool, was once ubiquitous as the business standard for organizing, distilling and demonstrating business ideas. Now, PowerPoint has far more competition. The Web has sparked a brisk market in alternatives for presenting your next big idea. And we spent about a month distilling the [...]

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Employers urged to tackle mental health as study suggests SMEs staff are feeling depressed

Employers and managers are being urged to take a more proactive approach to their workplace culture and the mental health of their employees, after a global survey of 1,200 workers suggested that up to one-quarter of the workforce is depressed and small businesses have found the going tough over the past year. The 2011 Global [...]

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Online Crime: The Internet’s Long War

Flawed internet security has led to Sony, Twitter, the US Senate and the CIA all being hacked in recent months. Is hacking on the rise? Unquestionably. In April 2011, Sony revealed that it had suffered the largest theft of personal data in history. The names, addresses, dates of birth and passwords of 77 million people [...]

transparency

Lead by being Transparent and Authentic

Mistrust in the workplace is on the rise and likely to increase unless employers become more transparent. Employees believe less and less in their employers these days.  Since the global financial crisis – during which employees saw that even their employers didn’t necessarily know what they were doing as financial institutions crashed around them – [...]

salesperson

7 Cringe-Worthy Networking Blunders

Networking as we know it first took shape 15 or 20 years ago, when entrepreneurs and consultants started meeting up with people for the sole purpose of cultivating business relationships. It makes sense that self-employed folks would jump into the networking mosh pit ahead of corporate types, who didn’t need big or robust networks to [...]

Cybercriminals: A Look at Their World and Their Threat to Your Business

The Digital Underground In this blogpost, we will be taking aA disturbing look at the far-reaching depths of the cybercriminal network–and what you can do to make sure the bad element stays out of your company. The face of today’s cybercriminal looks surprisingly familiar. He has an expansive network of partners and technology geeks. He’s [...]

youtube

Making the Most of YouTube in your Marketing

The world of YouTube can be lucrative one for advertisers with billions of users watching videos daily.  But what are the best ways to find your target audience and put your brand in front of them?   Each day more than three billion videos are played on YouTube Worldwide.  In Australia, it has now become [...]

networking

A Smarter Way to Network

  Networks are effective not because they are large or high powered,  but because they support and challenge you. One’s relationships help  gain influence, broaden expertise, learn new skills, and find purpose and balance. As an executive, you ought to value and nurture them. “Make friends so that you have friends when you need friends” [...]

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What causes well-crafted strategies to fail?

Most organisations create strategies to achieve their business objectives. Strategies may be established for the development of new products or services; for new approaches to marketing and sales; for creating value extensions to existing products; for internal productivity gains; for talent development; and other initiatives designed to increase organisational performance and create new opportunities. Most [...]

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